EuroCIS 2009 presents “DigitalSignage@Retail“

Multimedia at the Point of Sale:Digital Signage takes retail by storm

Two in one: Top-calibre professional forum & exhibition in one

Increased sales and better image for retail companies, alongside optimal information for customers and brand reinforcement: these are the services which modern digital POS media nowadays offer the retail industry, promotional companies and not least consumers. In the last few years not only have they offered retailers an ideal way to interact with customers but have opened up completely new ways of communication.

EuroCIS, Europe’s leading trade fair for IT and security in retail, from 10th to 12th February 2009 in Düsseldorf, will be holding a special event for digital instore media entitled “DigitalSignage@Retail“. This will provide a logical follow-up to the “Digital Signage Plaza“ which was successfully inaugurated at EuroShop 2008.

The special area “DigitalSignage@Retail“ at EuroCIS 2009 will consist of a presentation forum with top-calibre speakers and an exhibition area with innovative digital POS media for optimal interaction with customers. “DigitalSignage@Retail“ will be sponsored by POPAI (Point of Purchase
Advertising International) Germany.

With this new special event, EuroCIS will be offering real added value not only to those responsible for IT in retail, but also, above all, to marketing decisionmakers from the industry. A visit to the presentation forum is included in the EuroCIS ticket price.