Bizerba presents databank with thousands of pieces of product information for the sale of fresh foods at the EuroCIS 2009

Balingen, 10th February 2009 –Although the opening hours of shops in much of Germany have now adapted to people’s living circumstances, enabling them to go shopping at almost any time of day or night, the factor of time still remains a problem for many people – when cooking, for example. That is why qualified advice, the saving of time, and the added value that the consumer receives when shopping for groceries are becoming more and more important.

The technology manufacturer Bizerba from Balingen (http://www.bizerba.com) is taking these circumstances into account and will be presenting a new software package for fresh foods management at the trade fair EuroCIS in Düsseldorf http://www.eurocis.com (Hall 13, Stand A03) from the 10th to the 12th of February 2009, coinciding with the introduction of the new K-class series of PC shop scales.

Each scales possesses its own IP address and can be controlled at any time from anywhere in the world via the WWW. Using the values administration tool RetailImpact, content can be input directly onto the touch-screen displays. Here the user receives images, master templates and content directly from the Internet, via the Bizerba Values online shop RetailMall. “Information is available here on a large number of fresh produce items. From the general product description, and information on the origin and contents, to recipe suggestions, brand logos and advertising films. And this is all in six languages and for all product groups – for fruit and vegetables, meat and fish, game and poultry, and herbs and spices“, explains Matthias Harsch, a member of Bizerba’s business management.

The product-information content is provided by the renowned TEUBNER VERLAG publishing house, a company in the GRÄFE UND UNZER VERLAG GmbH group. The company publishes high-quality cookbooks with unique food photography and is regarded by professional chefs and passionate hobby cooks as standing for the greatest expertise in the fields of food science, cooking in practice and recipes. Experienced nutritionists will also be supplying the latest scientific knowledge about individual foodstuffs and product groups.

“For every product, there is a short introductory text, information on nutritional values and vitamins, allergy advice and other item characteristics“, continues Matthias Harsch. The consumer will be offered genuine added value. The new solution is particularly helpful for the many customers who attach particular importance to health-conscious nutrition or who have to avoid allergy-triggering substances. The sales person receives the information more or less at the press of a button.


And it is even supposed to put an end to the exasperating subject of recipes. Cooperation with star cook Alfons Schuhbeck is making this possible. He is providing the retail specialists from Balingen with exclusive recipes, food-preparation tips and the necessary lists of ingredients, which can be called and printed out via the PC shop scales – by the sales assistant or even at the self-service scales by the customer himself. And even this service is available in six languages. “Of course, we have revised the recipes a little. So that they can be cooked quickly“, explains Schuhbeck. But this has not reduced their quality at all. “I think it is important for people to invest in themselves, and with healthy food they can do this every day!“

A corresponding menu picture appeals directly to the buyer. “The customer is pleased when he can look at attractive recipe photos and see how ingredients become appealing dishes. The customer does not actually want to see any dead meat. He would like to already be experiencing what he is buying in a form that he can be happy about“, says Matthias Harsch. The stored content is to be continually extended, in order to be able to offer the customer even more service. “Our values make it possible for the seller to be constantly in dialogue with the consumer and to support him actively in purchasing decisions“, says Harsch.