Bizerba sets new standards in fresh produce management Technology manufacturer from Balingen presents complete solution for the trade at the EuroCIS 2009

Balingen, 10th February 2009 –Cost-pressure and time-pressure, narrow profit margins, specialisation and differentiation in the product assortment, qualified advice at the point of sale (POS), transparency in consumer information – there is a long list of factors that determine the daily actions of a foodstuffs retailer. Balingen’s technology manufacturers and retail specialists Bizerba also know this.

At the EuroCIS 2009 http://www.eurocis.com in Düsseldorf Bizerba will be presenting a new solution from the 10th to 12th of February 2009. It consists of the PC scales system K-class, with the industry-typical operating system WePOS, the software family .RetailFramework, developed by Bizerba, and an extensive values databank (Hall 13, Stand A03), which – among other things – provides information about fresh produce for advice at the point of sale.

This well thought-out IT application is revolutionising fresh foods management and optimising the sales process. “We are not simply providing another series of scales, but offering technological and industry-oriented expertise for fresh foods management“, emphasises Matthias Harsch, a member of the Bizerba business management. The aim is clearly defined: “We want to fulfil the expectations of retailers regarding improved functionality and features“, says Harsch.

Because, for example, it is now normal to have much less warehouse storage and therefore smaller cold stores, not least of all due to the enormously high energy prices, fast sales now also require an efficient inventory management system. And that is supported by optimal data-flow within a company, such as between the till and inventory management system, or between individual branches, for example. “At any time, we can ask how large the fresh stocks are and order accordingly.” The availability of real time data is the essential pre-requirement for the management of fresh foodstuffs, says the Bizerba Managing Director. In addition to this, Bizerba’s new solution also takes into account the development that the scales displays are being used increasingly for digital advertising measures, promotions and couponing. Initial results show that item-based revenues can be increased by 20 percent at little cost and with a smaller campaign.



With the software package .RetailImpact the retailers can incorporate advertising directly into PC scales displays, but also consumer information and labelling required by legislation. The templates for these can be called via the Internet. “Whether it is gourmet or allergy advice, fat or calorie content, more and more customers have specific questions about the products, their origin, composition and storage, and our solution means that these questions can be answered swiftly, thus conveying additional competence“, explains Harsch. If the customer asks for a particular cheese, there is also a suitable red wine to go with it, straight away. The scales are more or less constantly in the dialogue between the operator and customer, providing support in every sales situation.

The new solution thus promotes service-orientation and improves customer binding, makes product knowledge and training measures for the sales personnel easier, and generates additional revenues with recipes and cross-selling offers. In addition, the system allows the direct and overhead-reducing management of value and advertising content, with it being possible to carry out individual changes without any problems. Because simple and intuitive operation of the user interface – as with the Apple-iPhone – is the intention throughout.

All of this, Bizerba are convinced, will offer both retailers and the foodstuffs trade a future-oriented and cost-optimised solution.