A head start at the point-of-sale and in the retail process. Bizerba presents the .RetailFramework and the new K-class generation of PC shop scales at the EuroCIS 2009

Balingen, 10th February 2009 –Successful companies are countering the increasing pressure of competition by becoming even more consistently customer-oriented. Sales-assisting functions, visual merchandising and other multimedia applications directly at the point of sale (POS) are more in demand than ever. The new K-class PC shop scales from Bizerba http://www.bizerba.com offer traders new opportunities in marketing and sales in combination with the software family .RetailFramework. The technology manufacturer from Balingen will be presenting the new series at the trade fair EuroCIS http://www.eurocis.com in Düsseldorf from the 20th to the 22nd of February 2009 (Hall 13, Stand A03).

The software family .RetailFramework is an integrated POS solution and offers an abundance of possibilities for business guidance and marketing. It can be used at group as well as branch level and connects the scales seamlessly to company processes. “An integral part of .RetailFramework is a modular complete solution for the production, administration, distribution, display and printing of advertising, consumer advice and events advertising. Individual modules can be combined with one another depending on the company’s requirements,“ explains Matthias Harsch, a member of Bizerba’s business management.

Using the values administration tool .RetailImpact, content can be incorporated directly into the displays – such as a happy hour or Sunday prices. Each device has its own homepage and can thus be controlled via the Internet, at any time and from anywhere in the world. The user receives pictures, master templates and content directly from the Internet – via the Bizerba Values online shop .RetailMall. With the Bizerba screen designer .RetailVision, screen layouts for sales assistants and for customers can be produced on the PC. The label designer .RetailArtist enables you to design labels in different formats with variable fields for text, logo and barcode.

The software family of Bizerba .RetailFramework also includes the inventory management system WinCWS®. “The software produces detailed purchasing, turnover and sales data and precise analyses relating to the sales periods of hour, date, week, month, quarter and year. This sales information offers a valuable basis for entrepreneurial decisions relating to purchasing, production and marketing“, says Harsch. Production orders can then, for example, be regulated via the central computer. In addition, WinCWS® can grow flexibly together with the company and can also be supplemented with numerous additional modules. The production planning/production statistics module thus offers the possibility of maintaining detailed recipe and materials lists as well as statistics about the recorded production quantities.