Shopping with all your senses

Seeing, hearing, smelling, acting: shopping with all your senses

Product presentation with lighting and colors is part of every retailer’s standard repertoire. But shopping with all of the senses requires even more. It is meant to be experienced just as if you were at the market square with all its smells and sounds centering on the offered merchandise. Modern technology can help to achieve this. We take a look at multi-sensual and multi-touch possibilities: Seeing, hearing, smelling, acting: shopping with all your senses - Seeing, hearing, smelling, acting: shopping with all your senses

Interview with Robin Voit, Voit aroma factory

  Scent marketing is already widely received in Europe, explains Robin Voit, Managing Director of Voit aroma factory from Martinsried near Munich, Germany. “The right business scent creates – much like a friendly salesperson or beautiful shop decoration – a feel-good ambiance with the customer”, he says. He does not accept consumer advocates’ criticism of in-store scenting. Interview with Robin Voit, Voit aroma factory - “Scent is not a magic potion, but an effective piece of the puzzle“

Interview with Oliver Bunsen, Managing Director at vertigo systems

  Children play with fish on the floor, grownups juggle with balls on a flat screen: the fields of application for interactive in-store entertainment are manifold. According to Oliver Bunsen, multi-touch is also very well suited for a sales consultation. Since 2008 he is among the circle of managing directors at vertigo systems and is in charge of sales and marketing and project planning. Interview with Oliver Bunsen, Managing Director at vertigo systems - “The visitor immerses into the scene and becomes an actor”