POPAI D-A-CH e.V. POS - Award – Presented for Second Time now at EuroCIS 2012!

For over 50 years now the Point of Purchase Advertising International association (POPAI) has organised POS awards worldwide.

The POPAI Awards in the USA, France, England, Australia, Italy, Brazil, Poland and Russia are brilliant demonstrations of the state of the art in POS marketing; depending on the host country prizes for POS materials, shop fitting and architecture and recently also digital media are awarded for the best creations of the year.             

In 2011 POPAI successfully launched the POS Awards in the D-A-CH region (Germany-Austria-Switzerland) in cooperation with Messe Düsseldorf – at the leading global trade fair for retail investment, EuroShop 2011. The exhibits entered made an attractive and high-profile statement and the final judging of entries brought leading retail and branded products producers to the world’s biggest trade fair for retail and its partners in Düsseldorf. 

For 2012 the POPAI Awards will feature in communications from early November. The projects in 13 POS and 6 digital categories will be on display at EuroCIS 2012 where the jury will also convene to view the entries for the final evaluation process.