Consultancy for expansion planning and location evaluation

An independent evaluation by location experts is essential when it comes to highly complex location decisions. For decades now, GfK GeoMarketing has been supporting retailers throughout all phases of expansion endeavors, both domestically and abroad. We offer comprehensive consultancy that ranges from evaluating your locations and pinpointing suitable regions for expansion to carrying out on-site appraisals of concrete real estate objects.

Our recommendations reflect our status as independent, objective location experts and are founded on thoroughly researched GfK data on potential and on-site surveys. Our evaluations are always transparent and guided by our discussions with you about your company's unique needs and goals.

Some of the many tasks for which we provide support include:

• identifying the success factors of your existing locations
• determining turnover prognoses for new locations
• calculating your market volume and target group distribution
• evaluating concrete real estate offers

Don't hesitate to contact us to discuss your individual needs.

Geomarketing software RegioGraph

RegioGraph allows you to visualize and analyze all of your company data directly on digital maps. This brings clarity and objectivity to your entire market.

In combination with data on regional market potential, RegioGraph shows you areas of untapped potential in your markets. A comprehensive range of analysis, planning and calculation functions boosts your efficiency and turnover across all aspects of your business, from sales and marketing, to controlling and expansion planning.

• Visualize customers and locations
• Analyze company data
• Plan sales territories
• Make more informed location decisions