Shopper Interact

Totally unique to Ipsos, our point-of-purchase sensing technology provides the answer to the retailer's question "What is happening down at the fixture level: are new displays effective in drawing the shopper's attention?" Shopper Interact takes customer navigational analysis to a new level of micro detail. It offers a scientific means of testing the efficiency of merchandising initiatives, quantifying aisle movement and dwell patterns.

Shopper Engage

Shopper Engage, Ipsos' customer tracking system, answers the retailer's question "How do people shop our stores: why do they behave in the ways that they do?" By capturing on video the shopper's complete experience from store entry to exit, and analysing their behaviour patterns, the solution provides the retailer with facts and insight into the quality of the shopping experience, and how it matches the intentions behind store design. The analysis can drill down to fixture level, providing both qualitative and quantitative feedback on issues such as what shoppers touch and try, how they navigate their way around the store and interact with staff.

Shopper Count

Ipsos' electronic footfall counting technology, begins by answering the retailer's most basic question "What is actually driving our business: are changes in the volume of sales the consequence of a rise / fall in footfall levels or changes in the percentage of shoppers that make a purchase?" With the highest level of accuracy, we measure and report upon customer numbers entering stores, building a factual picture of footflow for the retailer, hour by hour, week by week, month by month, year-on-year.

Welcome to Ipsos

psos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.

Ipsos is proud to be the only global market research company that is still controlled and operated by market researchers. We aim to remain the natural home for intellectually curious and passionate researchers.

Our goal is simple: to be our clients' preferred research partners in our areas of specialisation, based on BQC (Better, Quicker, Cheaper) methodologies and processes. We want our clients to be proud and pleased to work with us - and we want each one of us to be proud and pleased to offer our clients high quality standards, efficiency and intelligence.